The terms sales and marketing are often used in tandem and even interchangeably. While both strategies seem to share the same goal, they each play a unique role in the customer journey.
The Sale is the CLOSE; the exchange of money for goods or services; signing on the dotted line. Sales is the short-term process in which the sales person builds trust on the spot, assesses customer needs, offers products to satisfy that need, and closes the deal.
Marketing is a long-term strategy that covers a customer journey from the prospecting phase to satisfaction and retention. Marketing encompasses brand identity, advertising, lead-generating, public relations, customer loyalty, and more.
In short, the goal of marketing is to pull customers in, while the goal of sales is to push product out.
Marketing & Communications Director